Short answer
Sila Services is a King of Prussia home-services platform backed by Goldman Sachs Alternatives. Its current brand page displays 50 location cards representing 47 distinct names across 15 states. Sila separately reports more than 40 brands and more than 2,500 team members.[1][5] The difference is a counting-unit problem, not necessarily a contradiction. A brand, a location card, a legal operating entity, and a company license are different things.
Echelon resolved 12 active company licenses across seven Sila roster brands in three covered states. Ohio contributes eight, Virginia three, and Wisconsin one. Twelve roster states remain outside this analysis. Seven brands inside the covered states remain unresolved rather than absent.
What the roster shows
The current roster contains 50 cards and 47 distinct brand names. Four cards are Sila-branded locations. Norfolk Air remains listed separately even though its profile says it became part of Guy Smith in 2025. That is why the headline depends on the unit being counted.
- Location cards: 50
- Distinct displayed names: 47
- Roster states: 15
- Covered states in this license analysis: Ohio, Virginia, and Wisconsin
- Verified active company-license floor: 12 licenses across seven brands
Ownership and capital sequence
| Period | Sponsor or owner | Verified event |
|---|---|---|
| Before May 2021 | Dubin Clark funds | Named as seller in Morgan Stanley’s completion release |
| May 26, 2021 | Morgan Stanley Capital Partners | Investment completed |
| November 2024 | Goldman Sachs Alternatives | Majority acquisition announced, subject to customary approvals |
| Current page observed August 2026 | Goldman Sachs Alternatives | Sila identifies itself as a Goldman portfolio company |
Management retained a significant minority stake under the announced Goldman structure.[4] The current Sila site establishes the present sponsor. This build did not locate the exact legal closing date.
Findings from the Echelon Database
Twelve active company licenses form the covered-state floor
| State | Brand | Active company licenses | Entity shown on record |
|---|---|---|---|
| Ohio | Ainsley Heating & Cooling | 3 | Sila Services, LLC |
| Ohio | Jackson Comfort Services | 4 | Jackson Comfort Systems Inc |
| Ohio | Simpson Heating & Air | 1 | Simpson Heating & Air, LLC |
| Virginia | Davis Heating, Cooling, Plumbing & Electrical | 1 | Davis Heating and Air Conditioning Company |
| Virginia | John Nugent & Sons | 1 | Sila Services LLC |
| Virginia | My Plumber Plus | 1 | R Wendell Presgrave Inc |
| Wisconsin | New Berlin Heating & Air Conditioning | 1 | Sila Services, LLC, with New Berlin DBA |
| Total | 7 brands | 12 | Verified floor |
The legal-license architecture is mixed
The verified records show at least four visible patterns:
- Parent-held credential with a local qualifier: Ainsley’s Ohio credentials show Sila Services, LLC with Mark W. Ainsley.
- Parent-held credential with an exact DBA: Wisconsin shows Sila Services, LLC with New Berlin Heating & Air Conditioning as the DBA.
- Local entity retained: Jackson, Simpson, and Davis remain on matching local company names.
- Legacy legal entity behind the storefront: My Plumber Plus maps to R Wendell Presgrave Inc through the license number disclosed on the brand’s website.
A brand-name-only resolver would miss three of those four patterns.
New Berlin shows current and predecessor records side by side
Wisconsin holds an active HVAC contractor credential under Sila Services, LLC with the New Berlin DBA. It also holds an expired credential under New Berlin Heating & Air Conditioning Inc. Those static records establish current and predecessor states. They do not establish the date or legal form of a transfer because Echelon’s available snapshots begin after both records were already present.
Coverage limits
The 12-license figure is not a count of Sila businesses, locations, employees, technicians, or customers. It is not a ceiling. It counts distinct active company credentials that survived identity review in Ohio, Virginia, and Wisconsin.
Connecticut, Delaware, Illinois, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Pennsylvania, and Vermont are outside this build’s license-resolution coverage. Brand presence in those states is verified from Sila’s roster, but this file makes no license-count claim for them.
Acquisition pattern and analytical read
The current roster records partnership years for 45 of 50 cards. It shows nine 2021 cards, five in 2022, five in 2023, 12 in 2024, six in 2025, and six in 2026. The January 2026 NEOH acquisition added five Ohio service companies plus Trade Masters Academy.[9] The July Davis acquisition extended Sila into Western Virginia.[10]
The read: Sila is building regional density while allowing more than one legal-license architecture. Some acquired brands now operate on Sila-held credentials. Others remain tied to local or legacy entities. That variation can preserve licensing continuity and local brand equity. It also creates a more complex diligence surface.
Sila’s likely next move is continued regional adjacency, followed by brand-level decisions about whether to retain the local entity, move credentials to Sila, or operate under a DBA. Competing platforms have an incentive to accelerate outreach in Sila’s dense regions before independent targets are absorbed into its recruiting, procurement, training, and management network.
What to watch
- Ohio re-papering: whether the 2026 NEOH brands migrate to Sila-held credentials or retain local entities.
- Guy Smith and Norfolk Air: whether the two roster cards converge into one operating and license structure.
- Virginia concentration: John Nugent resolves to Sila Services LLC, while Davis and My Plumber Plus remain on other entities.
- Western Virginia follow-ons: adjacent tuck-ins would strengthen the density thesis.
- Sponsor-clock evidence: a closing filing or announcement would tighten the Goldman hold-period timeline.
FAQ
Who owns Sila Services?
Sila currently identifies itself as a portfolio company of Private Equity at Goldman Sachs Alternatives. Goldman and Morgan Stanley announced the majority transaction in November 2024, with management retaining a significant minority stake under the announced structure.
Who owned Sila before Goldman Sachs Alternatives?
Morgan Stanley Capital Partners completed its investment in May 2021 after acquiring the company from funds managed by Dubin Clark.
Who runs Sila Services?
Jason Rabbino has served as chief executive officer since December 2021. Sila’s current leadership page names Michael Rudolf as chief operating officer and Kyle Martin as vice president of corporate development.
How many brands does Sila Services own?
Sila reports more than 40 brands. Its current brand page displays 50 cards representing 47 distinct names. The answer changes depending on whether the counting unit is a brand, location card, acquired company, or current operating entity.
How many active licenses does Sila Services hold?
Echelon verified a floor of 12 active company licenses across seven brands in Ohio, Virginia, and Wisconsin. This is not a national total.
Does every Sila brand keep its original legal entity?
No. Ainsley, John Nugent, and New Berlin resolve to Sila Services as the company or license holder. Jackson, Simpson, Davis, and My Plumber Plus remain tied to local or legacy entities on the public license record.
What trades does Sila cover?
Sila describes a service mix spanning HVAC, plumbing, electrical, water treatment, indoor air quality, and home performance. Individual brand coverage varies by market.
Methodology
Echelon inspected Sila’s current company, brand, leadership, and transaction pages plus primary sponsor announcements. The company roster snapshot is August 22, 2026. It contains one row per live brand-page card, not one row per legal business.
The license analysis used Echelon’s database in read-only mode. Only exact entities, disclosed license numbers, exact DBAs, location evidence, or qualifier evidence entered the verified floor. Individual tradespeople, namesakes, pending matches, training operations, and out-of-coverage states were excluded.
Sources
- Sila Services, Our Brands
- Sila Services, Leadership
- Morgan Stanley, agreement to sell Sila Services
- Goldman Sachs Alternatives, Sila Services investment
- Sila Services, We Are Sila
- Sila Services, The Sila Advantage
- Morgan Stanley, May 2021 investment completion
- Morgan Stanley, Jason Rabbino CEO announcement
- Sila Services, Ohio multi-brand acquisition
- Sila Services, Davis acquisition
- John Nugent & Sons
- My Plumber Plus
- Sila Services